tldr: Our apps collectively reach millions, we have more power than most to make a difference, so at this moment in world history it’s our obligation to do something with that power.
I know you’re tired.
At a startup it’s easy to feel so overwhelmed that any interest you have in world events, news and politics simply has to wait until next year.
Next year you’ll finally have a little more free time to think about anything besides your burn rate, your technical road map, that deal you’re working on and the 10,000 Slack channels you’re trying to monitor.
But you’re wrong.
Next year won’t be any different, you won’t have any more free time than you do right now, and you’ll regret not taking action when you had the chance to make a genuine difference.
The upcoming election is the most important thing that will happen this year.
Your TechCrunch article is important too! But not this important. So get your company involved, get your product involved.
Don’t be scurred, getting out the vote ≠ political affiliation.
I’m super proud that starting the week of October 17th, the Doorman iOS app prompts every customer to register to vote with a link to their state’s voter registration page (props to Kevin Nguy & Zach Krasner).
Then the week of the election we will make sure everyone can easily find their polling station, and on election day we’ll not be subtle.
And to ensure no one on the team has any excuse not to vote, election day is a Doorman company holiday (unlike Columbus Day).
“But Zander,” you say, “we have a company policy not to post about political issues.”
That’s great, please keep that in place, I don’t want to know your marketing intern’s opinion on the news.
This is not a political issue.
This is a global issue and absolutely everyone should be yelling at everyone else to vote, and shaming them if they don’t.
“But we don’t have the engineering resources!”
You can do it, I believe in you 🙂
For polling places, Google even helped make this handy dandy page using their Civics API so you can just link to this: https://gttp.votinginfoproject.org/
Make it as easy on yourself and your team as possible, but please do something.
How awesome would it be if the millions of people who thought they were too busy to vote on election day were hounded by every app they opened, and then finally said, “okay, okay!”
Our apps collectively reach millions, we have more power than most to make a difference, so at this moment in world history it’s our obligation to do something with that power.
Then get some sleep.